EXPIRED: 01/23/10 – Guy Day, 77, was a creative director who started the Los Angeles-based agency Day/Faust. When his business partner Tom Faust left the company, he met with NY ad exec, Jay Chiat at a Los Angeles Dodgers game.
By the 6th inning, the two had worked out a deal to merge their agencies to create Chiat/Day – one of the most respected ad agencies of the 70’s and 80’s.
The agency launched in 68. The story goes that Day won the role of president of the agency in a coin toss.
Day was never very comfortable with the arrangement and quit and rejoined the company more than once. Jay Chiat was not an easy person to partner with.