EXPIRED: 01/23/10 – Guy Day, 77, was a creative director who started the Los Angeles-based agency Day/Faust. When his business partner Tom Faust left the company, he met with NY ad exec, Jay Chiat at a Los Angeles Dodgers game.

By the 6th inning, the two had worked out a deal to merge their agencies to create Chiat/Day – one of the most respected ad agencies of the 70’s and 80’s.

The agency launched in 68. The story goes that Day won the role of president of the agency in a coin toss.

Day was never very comfortable with the arrangement and quit and rejoined the company more than once. Jay Chiat was not an easy person to partner with.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s