EXPIRED: 09/20/11 – Arch West, 97, invented the Doritos brand tortilla chip brand, and will leave this earth with them too.
According to the Dallas Morning News, West’s family plans on “tossing Doritos chips in before they put the dirt over the urn.”
West was a marketing vice president for Dallas-based Frito-Lay in 1961 when, while on a family vacation near San Diego, he found a snack shack selling fried tortilla chips. Originally Frito-Lay said ‘Nay” to the tortilla chip idea, but marketing research convinced them otherwise.
Internationally, you can get Dorito’s in 100 flavors. Only 23 are available here in the US, including Cool Ranch, Nacho Cheese and 1st Degree Burn Blazin’ Jalapeno.
Some of flavors, like West himself, have been discontinued.